QUESTION: We are situated many hours away from an NHL city. Will NHL items sell in our arena?
ANSWER:Definitely.Less competition, arenas attract a captive hockey audience. Per capita remote rural venues out perform urban
QUESTION:Is it easy to sell NHL products?
ANSWER: Yes - the NHL logos and team loyalties attract customers combined with television and the internet
your outlet benefits from the ongoing free publicity.
QUESTION:Is there a big difference between running our own souvenir stand and renting the space to an itinerant vendor?
ANSWER: Operating your own souvenir table or kiosk will show a greater profit ( at least 3 times
what an event rental brings). You will have established a permanent fundraising activity and money that would go outside the
community is retained.
QUESTION: Will selling NHL items decrease sales of our own team / tournament items?
ANSWER: The reverse is true. Examle lapel pins.A collector of lapel pins will but your team / tournament lapel pin
and a selection of NHL pins thereby increasing total sales. Also the recognition of NHL products attracts potential customers
to your table or kiosk, who buy your branded products. A win - win synergy for all.